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Understanding Dual Pricing: What Merchants Need to Know

By Phoebe DavisIn Finance, Merchant Services, Payment Solutions, Point of Sale (POS) Systems, Retail Business, Small Business TipsPosted June 12, 2025
Dual Pricing

In recent years, profit margins have been squeezed by rising credit card processing fees, particularly for small and medium-sized businesses. By allowing retailers to show a slightly higher price for cardholders and a lower price for cash payments, dual pricing has become a very attractive option. Customers who pay with...

Tags: ACH payments, business reputation, card network rules, card processing fees, cash discount, customer loyalty, dual pricing, legal compliance, merchant compliance, payment processing, POS systems, surcharging vs dual pricing
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